With an impressive budget, the trades show’s organizing company has already developed a targeted and comprehensive marketing plan.
As part of the widespread and substantial promotion of ARTOZA 2021, FORUM SA will invest €250,000, in order to ensure a great number of visitors, maximize the exhibition’s commercial success and attract a dynamic and business-oriented audience.
The marketing plan includes nationwide television and radio coverage, digital marketing, barcode invitations and printing ads. More specifically, 40% of the budget will be spent on 15-day TV spots on all Nationwide stations, 16% on 10-day spots on the 12 most popular radio stations in Attica region but also in the 2 most popular radio stations in Thessaloniki.
At the same time, a significant 13% of the marketing budget will be spent on advertisements in the b2b press and Sunday newspapers, while 13% on 40,000 registered barcode invitations that will be sent to key executives.
Finally, realizing the huge potential of the internet, 18% of the total budget will be invested in digital marketing and specific in google, Facebook, Instagram, email marketing, YouTube campaigns that will last at least 4 months. It is worth noting that in the context of further internationalization of the exhibition there will be an increase in targeted actions in markets abroad, aiming to maximize the promotion of the trade show at a global level.